dictionary.pt

dictionary.pt

lure / attraction

nounmasculinegeneral useuncommon/ʃɐmɐˈɾiʃ/cha·ma·riz

Definition

1

Something that attracts, entices, or serves as bait.

Usage examples

The free gift was a lure for new customers. The job's main lure was the opportunity to travel.
Bright colors are a lure for many insects.

Common combinations

act as a lureadvertising lurepowerful lure