niche
nounmasculine/ˈniʃu/medium
ni·cho
Definitions
1A recess or hollow in a wall, typically for placing decorative or religious objects.
The niche in the church wall holds a sacred image.
She placed a vase in the niche in the living room.
Common collocations
wall nichedecorative nichereligious niche
2A specific, specialized segment of a market, audience, or activity.
The company found an unexplored market niche.
He is an expert in a very specific academic niche.
Common collocations
market nicheacademic nicheprofessional niche
Etymology
Do italiano 'nicchio' (concha) ou do francês 'niche'.