sponsorship
nounmasculine/pɐ.tɾu.ˈsi.nju/medium
pa·tro·cí·ni·o
Definition
Financial or material support given by a person or organization to an event, activity, person, or cause, usually in exchange for advertising or association.
The company's sponsorship allowed the music festival to take place.
The athlete secured a sponsorship from a sports equipment brand.
Common collocations
sponsorship dealcorporate sponsorshipseek sponsorshipwithout sponsorship
Etymology
Do latim 'patrocinium' ('proteção, defesa'), de 'patronus' ('patrão, protetor').