rhetoric
nounfeminineformal/ʁɨ.ˈtɔ.ɾi.kɐ/medium
re·tó·ri·ca
Definition
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
His speech was full of empty political rhetoric.
She studied classical rhetoric at university.
Common collocations
art of rhetoricpolitical rhetoricrhetorical device
Etymology
Do grego 'rhētorikḗ' (téchnē) (arte do orador).